Can Custom Flash Drives Drive More Business?

Custom flash drives can most definitely have a beneficial impact on your bottom line, but to maximize the impact of all those branded USB drives and make sure they pay off big, you need to know a few things.

With some surprisingly simple steps, your own custom flash drives can outperform your competitors, who simply toss their own branded USB drives into the marketplace without much thought or preparation. It's easy: learn how to kick-off your own successful USB marketing campaign by using our 4-step approach to effective USB promotion.

So what do you need to do in order to drastically increase the impact of your USB marketing campaigns?

Make Your Custom Flash Drives Compelling

Your custom flash drives have a couple of hurdles to overcome. For one thing, your customers probably already have a flash drive they use, so why should they use yours? For another, many customers don’t realize just how useful those little branded USB drives can be. And there goes your custom flash drives: handed off to someone else, lost into the Desk Drawer of Disappearing Items (we all have one) or worse yet: recycled.

Solution #1: Offer features on your custom flash drives that others don’t. For example, include preloaded software like encryption or antivirus programs for security, or even portable office apps that let your customers work on the go. Talk about value-added!

Solution #2: Educate your customer. Along with the branded USB drives, offer a one-page, easy-to-read handout that offers tips and tricks on how to use your custom flash drive.

For example, do your customers know that flash drives can be used to boost RAM and improve computer performance? Or have they heard of using color- or design-coded USB drives to organize different client/category/group files?